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Does your social class determine your online social network?
Like a lot of people, Anna Owens began using MySpace more than four years ago to keep in touch with friends who weren't in college.
But soon she felt too old for the social-networking site, and the customizable pages with music that were fun at first began to annoy her. By the time she graduated from the University of Puget Sound, Owens' classmates weren't on MySpace -- they were on Facebook.
Throughout graduate school and beyond, as her network began to expand, Owens ceased using MySpace altogether. Facebook had come to represent the whole of her social and professional universe.
"MySpace has one population, Facebook has another," said the 26-year-old, who works for an affordable-housing nonprofit in San Francisco, California. "Blue-collar, part-time workers might like the appeal of MySpace more -- it definitely depends on who you meet and what they use; that's what motivates people to join and stay interested."
Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
More specifically, almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.
MySpace users tend to be "in middle-class, blue-collar neighborhoods," said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. "They're on their way up, or perhaps not college educated."
By contrast, Mancini said, "Facebook [use] goes off the charts in the upscale suburbs," driven by a demographic that for Nielsen is represented by white or Asian married couples between the ages of 45-64 with kids and high levels of education.
Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals. Almost 38 percent of LinkedIn users earn more than $100,000 a year.
Nielsen also found a strong overlap between those who use Facebook and those who use LinkedIn, Mancini said.
Like a lot of people, Anna Owens began using MySpace more than four years ago to keep in touch with friends who weren't in college.
But soon she felt too old for the social-networking site, and the customizable pages with music that were fun at first began to annoy her. By the time she graduated from the University of Puget Sound, Owens' classmates weren't on MySpace -- they were on Facebook.
Throughout graduate school and beyond, as her network began to expand, Owens ceased using MySpace altogether. Facebook had come to represent the whole of her social and professional universe.
"MySpace has one population, Facebook has another," said the 26-year-old, who works for an affordable-housing nonprofit in San Francisco, California. "Blue-collar, part-time workers might like the appeal of MySpace more -- it definitely depends on who you meet and what they use; that's what motivates people to join and stay interested."
Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
More specifically, almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.
MySpace users tend to be "in middle-class, blue-collar neighborhoods," said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. "They're on their way up, or perhaps not college educated."
By contrast, Mancini said, "Facebook [use] goes off the charts in the upscale suburbs," driven by a demographic that for Nielsen is represented by white or Asian married couples between the ages of 45-64 with kids and high levels of education.
Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals. Almost 38 percent of LinkedIn users earn more than $100,000 a year.
Nielsen also found a strong overlap between those who use Facebook and those who use LinkedIn, Mancini said.
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