What is Facebook?
Facebook is a social networking site where people make personal and professional connections. People can share videos, photos, links, post messages on their wall about what they are doing or thinking and comment on updates and media of others in their network.
Advantages
Using Facebook to market your business gives you a lot of opportunities to market your business. Think about it. Facebook is the number one social networking site and has over 500 million active users. 50% of those active users log in to Facebook everyday. Facebook has exploded into popularity and continues to keep growing bigger and bigger.
Because so many people use Facebook daily, you can reach out to potential customers, and can communicate with customers on a directly and more friendly basis. Customers can ask questions and have an immediate answer. Customers appreciate fast and direct communication and makes them feel like they are a priority with the company. Having more personal communication with your clients gives you an opportunity to receive feedback about your company, products/services, and promotions. Customer feedback is a very valuable resource.
One of the greatest advantages is you can market and advertise your product to specific demographics and reach a larger audience . You have the opportunity to reach out to people of certain age, gender, and area of interest. This means that you wont have random people looking at your ad, and creates contact with people who are interested in what you are offering.
There are millions of people using Facebook and with 500 million active users means huge potential for many companies and business owners who choose to use the tools and advantages Facebook offers.
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